Q1. What is behind the company's brand logo?

I have always liked rabbits and rabbit is my favourite animal. I also love eating sweets and decided to combined them together and called it fat two patisserie. In chinese it's called (Fei Tu) which means Fat Together, hence the name Fat Two Patisserie. I drew the logo by myself 🙂 

Q2. How did you get into baking?

I love eating sweets when I was young and there was a time when I was watching TV and it was a Japanese TV baking program and they were baking strawberry short cake. It was very beautiful and it sparked my interest to bake during that time because I wanted to see how it'll taste like. It was also during Covid-19 and I really wanted to eat sweets but can't get out and decided to bake by myself at home. 

I really enjoyed baking and decided to work full time as a baker. My first job was in Hong Kong and it was an online shop selling chiffon cake, I worked for a bout 6 months there and also applied for jobs in Singapore and moved to Singapore. 

Q3. What was your first bake and who was it for?

From my memory, I remember when I was a kid, my house didn't have an oven and back then, they launched a rice cooker and the sales rep mentioned that you could bake a cake with it and my mum bought it back home. My brother and I baked a cake together but baking cake in a rice cooker didn't taste that good but it was for my family members. Even though it didn't taste so good, I enjoyed to process!

Q4. What are the most challenging part of starting a business?

In the beginning, there are so many things to consider in terms of what you want to bake (recipe), ingredients, marketing, paperwork, profit and loss, and photoshoot. The hardest part is to balance everything and you can't just decide that once you have a recipe, that's it because without marketing, consumers won't know about what you are doing. Plus, running a business, you'll need to calculate your margins and there are a lot of aspects to consider but to me, advertisement (marketing) seems to be the hardest part. 

I observe how other people do it and with advertising, you'll know whether consumers like it or not. I'll need to see based on sales if it's effective or if there's demand in the market and to also understand what is trending in the market. I believe the more research you do, the better it is. Try to learn from others.

Q5. Taglines you've lived up to today?

I follow a simple tagline which is keep showing up. It's a simple meaning to do what you love and when you run a business, you shouldn't worry so much about succeeding or if it'll fail. You just need to keep going and do the things you like till the end and eventually there will be an answer. Just don't think so much and just do it! 

Q6. Advice to those who are just starting out?

 I don't really have a powerful advice but based on my experience on running pop ups previously, I had hard feeling like being slapped in the face after receiving feedback and will feel demotivated.  I can't help but to feel sorry for myself and can only give advice to myself to be better and to stick to what is good. Customers who like your food will come to you and they will show up automatically but it might not be this time. There will be customers who might not like it but there will be someone who will definitely like it.

Q7. How is it being an entrepreneur?

I started not too long ago and doing this, I felt that your heart must be strong. Strong enough. For example, running this pop up within these two days, you'll need to predict how it'll end up, how many you'll sell and once you sold out, you'll be very happy and stress. You'll be stress to think if you need to make a new batch and if the sales are not good, you'll also be stress and your heart needs to be in a steady state. What happens today and what you'll do about it, you'll need to consider. If the bake sale fails today, you'll need to ask yourself what you can do about it and thinking about the solutions. We'll need to be on our feet at all times. 

We're very motivated by your strong will and strong heart to be an entrepreneur! Thank you for sharing with us Kerry, we'll see you soon in your pop ups! Just do it!